Candidate priorities are changing. Is your recruitment strategy keeping up?

Understand what is shaping the next generation of international students.

The SEED International Student Mobility Pulse Report 2025-26 brings together insights from 3,000+ prospective students across India, Africa and the Middle East to examine how students are making decisions about studying abroad.
Discover what matters most to prospective students, how priorities differ across key markets, and what these shifts could mean for your international recruitment strategy.

What does the data reveal?

What drives student decisions
Explore the factors influencing university and destination choice, including career outcomes, industry connections and ROI.

How priorities differ by market
Understand where student expectations and decision drivers converge and diverge across India, Africa and the Middle East.

What stands in the way
Identify the financial, visa and post-study employment concerns that can influence destination preferences and application decisions.

What it means for universities
Translate student behaviour into actionable insights for market prioritisation, positioning, engagement and recruitment strategy.

Why this matters
International student recruitment is becoming more competitive and increasingly market-specific. Understanding how students think, what they value and where their concerns lie can help universities make more informed decisions about where and how they recruit.